Project Background

Project Goal: To drive brand awareness through a group of brand ambassadors.

Result: Increased brand sentiment

The Parent’s Panel was created as a brand ambassador program for dedicated members of the Children’s Museum of Phoenix. As the Social Media Coordinator, I was tasked with leading the project, procuring the members, and managing the communication between them and the Museum’s team.

Through a series of email newsletters, over 300 applications were submitted, with 85 members making the cut. The Parent’s Panel was made up of community leaders, who would help drive awareness of the Museum within their groups.

A Facebook group was created with the members, to develop a safe space for them to connect. Within The Parent’s Panel, members offered valuable insights on how the Museum can improve by providing visitor pain points. Through this, the Museum was able to streamline their processes.

Additionally, The Parent’s Panel was used as test marketing group to see interest in new exhibits. The Parent’s Panel also assisted with brainstorming the name of the Museum’s newest experience.

The Parent’s Panel was paused and eventually scrapped due to the Museum temporarily closing its doors in March 2019 due to the pandemic.