Project Background
Frozen/ Target YouTube Influencer Project
The Walt Disney Company was looking to engage a YouTube influencer to raise awareness and increase sales of Frozen priority products at Target stores nationwide.
As the Senior Social Media Account Executive on this project, I was tasked with:
Providing a list of recommended influencers, who were relevant to the project and had a large following.
Developing the social strategy and creative vision for deliverables.
Managing the contracts, project timelines, and communications with influencer and their management.
Project Background
World Princess Week Instagram Influencer Project
The Walt Disney Company was looking to engage a group of Instagram influencers to raise awareness and increase sales of Disney Princess priority products at Walmart stores nationwide. The campaign would align with Disney’s celebration, World Princess Week, in honor of their Ultimate Princess Celebration.
As the Senior Social Media Account Executive on this project, I was tasked with:
Providing a list of recommended influencers, who were relevant to the project and had a large following.
Negotiating prices and final deliverables with influencers.
Developing the social strategy and creative vision for deliverables.
Managing the contracts, project timelines, and communications with influencers and their management.
Final Deliverables:
We tapped in mom influencer and Disney fanatic, @pbandjellyjenn. This Reel saw over 800 engagements and 8.7k plays.
Influencer, @carlywad, helped bring the campaign to a larger audience with her 991k following. Her Reel saw over 2,000 engagements and was watched over 86k times.
@MadisonBontempo helped wrapped up World Princess Week. With 1.8 million followers, Madison’s Reel saw 8.3k engagements and 117k video plays.