Project Background

The Phoenix Symphony is Arizona’s only full-time, professional symphony orchestra and is the state’s largest performing arts group. Due to the pandemic, the Symphony had to cancel its 74th Season, resulting in the organization going on hiatus for over a year. My agency was responsible for developing a social media strategy to help the Symphony connect with their online audience during their closure, while building awareness and excitement for their 75th Anniversary Season.

As the Social Media Lead on this account, I was responsible for creating weekly editorial calendars, writing post copy, and performing daily community management on the Symphony’s Instagram, Facebook, Twitter, and LinkedIn accounts.

75th Anniversary Season

The 75th Anniversary Season was not only monumental because of the amazing milestone, but because it marks the return of the Symphony after a year of no performances. Alongside the PR department, I helped create a social strategy to generate hype surrounding their return. Content within this strategy included musician spotlights, throwback posts, and teasers.

To drive ticket sales after the season had launched, I worked alongside the Symphony’s VP of Marketing to develop a paid social and organic social strategy.

Below are a couple of examples of my work.